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The Joy Blog

From ZERO to 19 Weddings in ONE Year FAST TRACK Your Wedding Business!

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How to grow your photography business

 

Vanessa Joy is a wedding photographer and educator helping photographers grow profitable businesses.

If you’re a wedding photographer trying to stand out in a crowded industry, you already know how overwhelming it can feel. Between finding clients, pricing your work, and competing with hundreds of other photographers, it’s hard to know what will make you different.

This post is for photographers who want to book more weddings and build stronger client relationships. The problem it solves: how to create experiences that wow your couples and set you apart from the competition.

 

 

Why Experiences Matter More Than Gear

When I booked 19 weddings in my first year, it wasn’t because I had the best camera or the most followers. It was because I focused on client experience. Couples may not always recognize technical differences in photography — but they’ll always remember how you made them feel.

That’s where same-day edits became my secret weapon.

 

What Are Same-Day Edits?

Same-day edits are a set of 5–20 beautifully polished photos you deliver to your couple on the wedding day itself. You can print them into a mini album, share them via airdrop, or even display them at the reception.

This simple gesture creates unforgettable moments:

  • Instant Excitement → Couples see their day come to life before it’s even over.

  • Word of Mouth → Guests, planners, and other vendors notice your work and share it.

  • Social Media Buzz → You control the first set of images your couple posts online (instead of blurry iPhone pics).

 

Why Same-Day Edits Work for Your Business

Same-day edits aren’t just a sweet surprise — they’re a growth strategy:

  • Vendor Relationships → Share images with planners, florists, and other vendors to build referrals.

  • Marketing Content → Use those same highlights to post on your own social media that night.

  • Memorable Branding → Couples remember you as the photographer who went above and beyond.

 

How to Get Started With Same-Day Edits

Worried it’ll be too much work? Here’s how to keep it simple:

  1. Pre-Plan Your Edits → Mark must-have moments during the day to edit quickly.

  2. Use Presets + Fast Tools → Have your editing workflow ready before you arrive.

  3. Deliver Creatively → Bring a portable printer for mini albums, or share via airdrop/text.

 

The Business Lesson Behind Same-Day Edits

Photography is an art — but running a photography business requires strategy. Same-day edits are just one example of how you can turn small actions into big results. When you prioritize client experience, you’ll book more weddings, grow your brand, and build a business that lasts.

 

Want to Grow Faster?

If you’re serious about building a profitable photography business, I’d love to invite you to join my Photo Insiders Mastermind. Inside, I share the exact systems that helped me grow to multiple seven figures while still living a life I love.

🔗 Join the Photo Insiders Mastermind

 

Your Next Step

Take the free Speed Posing 101 class

Learn to pose individuals, couples, and groups with precision and speed. This free class will help you shoot with confidence no matter the situation and consistently wow your clients with a variety of stunning images.

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Meet Vanessa

Photography education that gives your art an edge

Vanessa has been photographing weddings, events, portraits and lifestyle for over 20 years.

She's a Canon Explorer of Light, an honor given to only 5 photographers in the United States, and her work has been published by Yahoo! News, Grace Ormonde, Style Me Pretty, Rangefinder and more.

With her practical and open-book style of teaching, she shares everything she knows with hundreds of thousands of photographers as an educator and influential sparker.

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