Wedding photography business coach

I was a teacher long before I was a photographer...

Not a marketing line. I have an actual degree in education. I taught before I ever picked up a camera professionally. And when I did start shooting, the teaching didn't go anywhere.

I booked 19 weddings in my first year in business because I knew how to market myself. That was the first thing I taught photographers, and I haven't stopped since.

Two decades later, I now run two multiple seven-figure valued photography businesses

...and I continue to teach photographers what I'm learning along the way.

I've spoken at conferences and events around the world. I wrote 4 books on photography and business.

And now, as a wedding photography business coach, I’ve helped 5500+ photographers through my courses, tools, and content.

I’m known for my open-book style of teaching

I’m generous with my lessons because I want to see you win:

• Attracting the kind of inquiries that make you excited to hit reply
• Pricing your work at numbers that used to scare you (and watching your couples say yes anyway)
• Turning one wedding into months of revenue, not a single shoot transaction
• Running your business on systems instead of adrenaline, so you stop being the bottleneck of your own growth
• Having margin to live, lead, and show up for the people and causes that matter to you

A few things I’m firm on...

After two decades in business and teaching thousands of photographers, here’s what I’m sure of:

You don't have a photography problem.

When something feels off, photographers usually believe they need better photos or more leads. They don't. You’re a good photographer. That’s why you do have clients. But more leads on top of a leaky business just speeds up the leak. Fix the pricing, the sales process, the systems, the client experience and make marketing a part of your workflow… and the lead problem handles itself.

There's no magic bullet, there are three

Positioning, profit, and productivity. Three problems most photographers think are one. They're not. You can't fix your pricing without fixing the way you sell, and you can't fix either if you're the bottleneck in your own business. They move together or they don't move at all.

Going viral isn't a business plan

I never had viral success. Everything I've built took deliberate, strategic work over long periods of time. That's the only kind of success I know how to teach, because it's the only kind I've had.

The market shifts and your business shifts with it

Most educators in my generation stopped shooting years ago. I didn't. If I'm going to teach you how to run a photography business in this market, I need to be running one in this market. Booking real clients, solving real problems, today.

Success is built on generosity

I over-deliver to my photography clients. I don't gatekeep with my students. Mastermind clients get my full brain, my full network, every system. It comes from the heart and from a commitment to excellence. And that's where success and reputation come from.